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Burger King's decision to become the front-of-shirt sponsor for League Two side Stevenage in 2018 has paid off after their bold plan to go virtually viral succeeded beyond all expectations.

1. You have to admire Burger King's creativity. For the 19/20 football season they sponsored Stevenage F.C. All to get their logo in FIFA 20. They then offered rewards for gamers to play as Stevenage, score goals, and share on Twitter.
2. In the campaign, Burger King sponsors low ranked English football team Stevenage FC kit at normal prices (“around £50,000” estimates Mark Borkowski of Borkowski PR). They weren’t especially interested in the 3,000 fans who turn up to watch the matches.

Burger King's decision to become the front-of-shirt sponsor for League Two side Stevenage in 2018 has paid off after their bold plan to go virtually viral succeeded beyond all expectations.

Despite the club languishing at the bottom of the professional pyramid in England, Stevenage do make the cut in each edition of the video game FIFA.

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That's where Burger King saw their chance for some unlikely exposure as they got their logo on Stevenage's jersey to ensure it also appeared in the EA Sports game.

From there, they created The Stevenage Challenge that encouraged gamers to play with the club, sign big-name players and share any success on social media.

To date, it's safe to say the marketing ploy has worked a treat with over 25,000 goals scored by Stevenage posted online and the team quickly becoming the most used in FIFA's career mode.

The likes of Lionel Messi and Mohamed Salah have all also been signed by players taking part in The Stevenage Challenge, meaning Burger King have somehow ended up on the virtual shirts worn by football's biggest stars.

“You haven’t heard of Stevenage Football Club, right? Well, neither had we but we realised that even though they’re at the bottom of England’s fourth division, they were going to be appear in the same video game that all the expensive players were going to be in. And that’s when, almost two years ago, we decided to sponsor Stevenage,' a Burger King spokesperson said on a video posted on Twitter.

'Because if we put our logo on their real shirt we would definitely have our logo in the game. Introducing The Stevenage Challenge.

'Gamers around the world immediately started Stevenage. Signing the best players to our team and playing with them. For every goal they shared on Twitter we gave them rewards.

'The news took the gaming community by storm. Just like that our small team in real life turned into the biggest team online.”

According to Burger King, Stevenage's jerseys sold out for the first time in their history as a result of the ingenious marketing ploy.

The club are lucky to still be in League Two after finishing 23rd out of 24 teams last season and only avoided relegation after Bury's expulsion from League One meant just bottom-side Macclesfield Town dropped down to the National League.

Stevenage have begun the new season with one win and one draw from their first two league games and continue to have the Burger King logo on the front of their shirts.

The Russian arm of fast food chain Burger King has apologised after a sexist advertisement offered women a reward of 3 million roubles ($47,000 or nearly Rs 32 lakhs) and free Whopper burgers for life if they got pregnant with a World Cup player’s baby. “Women who manage to get the best football genes will promote the Russian team’s success for generations to come,” said the advert.

The promotion caused outrage in Russia, which is hosting the World Cup for the first time, forcing the company to delete it. “This is a direct reflection of the level our society is at towards women,” said one feminist community.

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Many sections in advertising and media portray women as “sexual predators”. Articles in the pro-Kremlin media have used strong words in the way they “bait foreign fans” and chat them up.

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“Love tricks: Russian beauties catch foreign fans,” said Moskovskiy Komsomolets newspaper; while another, Championat sport website, told of “How Russian beauties snare foreigners”. In one video, a state TV host says that “hundreds or thousands of vamps have flocked to Moscow” in the hope of meeting foreign football fans. Championat has also been publishing a daily roundup of “top World Cup beauties”.

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On the field of play, Russia and the fans have been taken by a dream start to the tournament by qualifying for the last-16 stages following 5-0 and 3-1 wins over Saudi Arabia and Egypt respecttively.